11 May 2024

Why you should invest in an event film

So you’re planning an event. You’ve got the venue, sent the invites, and networking drinks are at the ready. Sorted right? What about capturing it on film? Not only is a film great for reliving the most exhilarating moments of your event, sharing the energy and excitement with those who missed it, and preserving content, it’s actually a strategic necessity.

Storytelling

Visual storytelling conveys the narrative of your event from beginning to end. It weaves together speeches, performances, and candid moments to create a compelling story that resonates with your audience. Photos are great, but a film captures the energy and ambience in a way that other forms of content can’t.

Preserving content and extending reach

By capturing keynotes and presentations you keep the content alive. You can reuse it and repurpose it, sharing it with people who weren’t there and reaching new audiences. Event films enable you to reach a wider audience through social media, websites, and promotional materials. Use the film for training, testimonials, and promotional content in various formats. Repurpose the footage to maximise its value and utility in multiple different formats and durations. Shareable content helps you spread the word far beyond the attendees present.

Virtual attendance

And films allow those who couldn’t attend to experience the event virtually. Not everyone will be able to make it in person due to time, location, ability, childcare, or other needs. This inclusivity broadens your event’s impact and fosters a larger community. 

Brand building and buzz

High-quality video content enhances your brand’s image and visibility. It showcases your professionalism and commitment to excellence, making a lasting impression on viewers. You can maintain the excitement and engagement long after the event has concluded. A well-crafted film can keep the conversation going and ensure your event remains a topic of interest.

Attracting attendees and sponsors

Showcasing your event’s success through film can attract more attendees and sponsors for future events. Before parting with their cash and time they want to know what they’re getting and the value you offer. Prospective participants can see firsthand the value and excitement your event offers through an impactful film. 

Interactive training

Films provide a basis for creating interactive and engaging content. Incorporate polls, quizzes, or interactive timelines to make the viewing experience more dynamic. Many of our clients use their films as education for team members and those who couldn’t be there.

Historical record

Creating a visual archive serves as a historical record for future reference and reflection. It’s a valuable resource for showcasing your event’s evolution over the years. You can also the event’s success and areas for improvement through footage review. This visual feedback is crucial for planning and enhancing future events.

So how do you do this?

  • Select a professional team with the right experience and vision. Look for a portfolio that matches your event’s style and scope.
  • Plan the filming process to ensure all key moments are captured. Coordinate with your filmmaker to cover the event comprehensively.
  • Understand the costs involved and how to budget effectively. Allocate resources to ensure high-quality production without compromising other event aspects.
  • Distribute your event film effectively for maximum impact. Utilise platforms like your internal channels, YouTube, Vimeo, and social media to reach your audience.
  • Ensure your audience interacts with and shares your film. Create calls to action and engagement opportunities within your film content.
  • Gauge the success and ROI of your event film through metrics and KPIs. Track views, shares, and engagement to assess your film’s impact.

Commissioning a film for your event is a powerful tool that can amplify the reach, engagement, and lasting impact of your event. Whether for marketing, documentation, or audience engagement, a great film captures the essence of your event and ensures it is remembered. And when you commission a film with Inside Job Productions you can make a difference as we invest our profits into social impact.

Take a look at our recent film of the Social Enterprise Village at the NEC.