04 Dec 2023
Rarely are we asked to make a film for its own sake
Our films tell more than just a story.
As a social enterprise, we highlight the activities, impact, and missions of organisations that we work with. Our films play a crucial role in storytelling, education, and advocacy. They amplify the importance of organisations that prioritise both profit and social good. This may look like sustainable business practices, community empowerment, or specific social or environmental issues. Our most recent film with Sense raises awareness of the life of carers. It is hoped this will tackle the loneliness and isolation that people face when caring for loved ones with disabilities.
Just like traditional charity or advocacy films, our films may include a call to action- whether it is creating awareness about a mission or supporting the charities by donations. We hope our content is inspiring and motivates people to explore ways that they can contribute to positive change in their own communities.
And we must deliver against it
It is vital that we create films which sit in the bigger context.
Films can be powerful educational tools. They can convey complex information in a compelling and accessible manner. This makes it easier for audiences to understand and remember the core message of the film. They can raise awareness about important issues and promote social change.
They also highlight the importance of fundraising. This is crucial for social enterprises, as it provides the financial resources to fulfil missions and create positive impacts. Fundraising supports vital research, allowing organisations to explore new approaches, technologies, and strategies.
In an already crowded space, becoming a well-established brand can be tricky. Brand awareness is vital for connecting with audiences and creating a distinct identity. Building brand awareness through film helps to communicate and amplify an organisation’s mission, making it visible to a wider audience. Using film to showcase real impact of the organisation can be a powerful tool to creating an established brand.
Film stats help us know if it is working
After we make a film, we need to know if it is getting the message across. Statistics help us to know how well a film is doing. Some key indicators for us include audience engagement, social impact and an increase in awareness. Checking likes, shares and comments lets us know how well the film is doing, and if there is anything we could do differently next time. But we also ask the client what difference they are seeing. More leads? More sign ups? More pledges?
It’s important to note that these indicators can vary, and a film may be considered successful even if it doesn’t excel in all areas.
As well as effective working with stakeholders
Success from our point of view includes effective working with stakeholders. This is vital for the success of our films, as stakeholders are the ones who know what the bigger picture is, and provide unique perspectives and insights.
It helps us to better understand the needs and concerns of the communities we serve and develop missions to address real challenges such as the Mental Health Media Production Unit, which was born out of knowledge of the rates of mental ill health in prisons. Actively involving communities builds trust. When people feel heard and valued, they are more likely to participate in initiatives – and we know what they need from our films and projects
We make sure we keep talking – and keep listening. We’re the film experts, but they’re the experts on their organisation, people, and campaign. By really getting to the root of what matters and why, we can create a film that delivers on it.