07 Feb 2023

Using film in social media

Using film in social media can be a powerful tool to connect with your audience, tell a compelling story, and promote your brand. Here are some tips for using film in social media effectively.


Know your audience

Before you start creating your film, think about who you want to reach and what message you want to convey. Knowing your audience will help you create a film that resonates with them and encourages them to take action.

Keep it short and sweet

People have short attention spans, so make sure your film is no longer than a minute or two. This will help ensure that people watch it all the way through and don’t lose interest halfway through.

Use storytelling

A great way to engage your audience is to tell a story through your film. This can be a story about your brand, a customer, or a product. By using storytelling, you can create a strong emotional connection with your audience and make your film more memorable.

Incorporate subtitles

Many people watch videos on social media without sound, so make sure to include subtitles in your film. This will ensure that your message is conveyed even if the sound is off.

Optimise for mobile

Most people watch videos on their smartphones, so make sure that your film is optimised for mobile. This means using vertical video, which is more easily viewed on a smartphone, and ensuring that the text and other elements of the film are easy to read on a small screen.

Use hashtags and calls to action

Use hashtags and calls to action to encourage people to share your film and take action. For example, you can ask people to share the film with their friends or to visit your website.

Leverage user-generated content

Use user-generated content in your films to show real people using your products or services. This can be a great way to build trust and credibility with your audience.

Be consistent

Use a consistent style and tone across all your films to create a strong and recognizable brand. This will help people remember your brand and make it easier for them to recognize your films in the future.

Use social media platforms that are video-friendly

Platforms like TikTok, YouTube and Instagram are video-friendly platforms and that’s where you want to be because they’re more likely to get engagement from your audience.

Experiment and track results

Try different types of films, such as live videos, explainer videos, and product demos, and track the results to see which ones perform the best. Use this data to optimize your strategy and create even more effective films in the future.


Using film in social media can be a great way to connect with your audience, tell a compelling story, and promote your brand. By following these tips, you can create films that are engaging, memorable, and effective.