18 Jul 2022

Making the Virtual Buddy campaign charity film for Sense

Happy New Year!

One of our wonderful charity film clients, Sense, a charity for people living with complex disabilities (which if you follow us, you will have seen that we’ve worked with before) have just launched a new campaign. We’re delighted to have produced this animation to deliver their message.

Click the image to watch the film.

Almost two-thirds of the 14.1 million disabled people living in the UK are ‘chronically lonely’ or struggling with mental health issues. To tackle this loneliness and isolation, Sense has developed a new volunteer lead service called “Virtual buddying”. Virtual Buddying is an online service for disabled people of any age looking for a friend in the UK. Sense matches the participant with a volunteer with similar interest. Sessions are held once a week between the volunteer and participant via video or phone call, where they take part in fun activities or just have a chat. Read more about the Virtual Buddy scheme here.

making the CHARITY film

Producing film content for Sense inspires us to think creatively about the way we use words and images to communicate with those with complex disabilities. The charity Sense has a very authentic brand style and a brand graphic identity that’s handmade and natural. This lead us to instantly think of using handmade card props and a stop-frame animation technique combined with live-action to reflect their work. We found that this was a carefully considerate and personable approach, as well as fun.

We wanted the film to also communicate the fun and excitement of the service itself. Filming the actors and the miniature props frame by frame resulted in over 7000 live-action still images! For the final film, we selected just 140, with nearly every frame of the animation being made by hand.

A lot of us may have had a little technology overload since Covid-19. However, we have to remember that for some people, it’s a crucial lifeline that can take people out of isolation

We loved coming up with the concept for and creating this charity film, and if you have an exciting campaign launching or want to promote your business or organisation, we can help. As a film production company in London and a leading social enterprise, we offer film production services in a variety of ways (and costs) to charities of all shapes and sizes to deliver their message. Contact us by email or connect with us on Linked In, Twitter or Instagram.

Director: Graham Clayton-Chance
Animator: Helena van Kampen
Paper model designer: Tina Luo