09 Feb 2024

Accessibility in film – why it matters, and how to do it

At its core, ensuring accessibility in films is about fairness and equality. As an organisation you want to have content that is inherently accessible to all viewers, including those with disabilities. It’s not just the right thing to do, but broadens your reach and enhances engagement.

The Equality Act in the U.K. mandates the accessibility of digital content. Adhering to these regulations is not only about compliance but also about embracing the opportunity to make your content globally available and inclusive. And it positions you as a company who cares.

Here are just a few ways you might do it:

  • Incorporating audio descriptions that provide a verbal representation of visual elements makes films accessible to blind or visually impaired audiences.
  • Ensuring high contrast visuals and thoughtful colour-coding can really enhance the viewing experience for those with low vision. Having too many colours, or dark on dark, just doesn’t work.
  • Providing accurate and synchronised closed captions and subtitles is crucial for deaf and hard-of-hearing viewers. We offer subtitling to all clients.
  • For some content, including sign language interpretation can further enhance accessibility.
  • Using clear, straightforward language in dialogue and captions, along with a structured narrative and visual cues, can make films more accessible to individuals with cognitive disabilities. It’s all about knowing who your audience is.

Accessibility shouldn’t be an afterthought, but a consideration from the earliest stages of film production. This inclusive approach ensures that the final product is accessible to as wide an audience as possible without the need for costly and time-consuming modifications later.

It’s really important that you use an agency who has consulted with those with lived experience, so has the insight to ensure that content meets needs and preferences. We stay up to date with best practices so we can advise on the right approach. 

And of course now there are variety of technologies and tools are available to aid in creating accessible content. From software that facilitates the creation of audio descriptions to automated captioning services, these resources can make accessibility a seamless part of the production process.

But realy accessibility in film production is not just about compliance or reaching a broader audience; it’s a reflection of your values and a commitment to creating an inclusive society. We want to have a social impact through the power of film, and by making our content more accessible to all audiences we’re doing a little bit towards building a more inclusive world.