17 Jun 2024

8 reasons you should start thinking about your Christmas film in summer

Christmas already? For brands and retailers looking to execute an amazing peak season campaign that wins hearts and minds, it’s time to start now. Brands should start planning and filming for peak trading periods like Christmas and Black Friday as early as June for several important reasons.

Pre-production time

We don’t just rock up with our cameras and go. Quality production requires ample time for planning, scripting, casting, location scouting, and other pre-production activities. Starting early ensures that every aspect of the production is well thought out and executed.

Creative development

Everyone will be advertising this year, and every year. It’s called peak for a reason. Developing a creative concept that resonates with the target audience and stands out during peak seasons requires time for brainstorming, revisions, and approval from various stakeholders.

Scheduling flexibility

You know life happens. Filming schedules can be unpredictable due to various factors such as weather, availability of key personnel, and unforeseen delays. Starting early provides a buffer to accommodate any scheduling issues without impacting the final delivery date.  Last-minute projects can incur additional costs due to rush fees for expedited services or overtime payments for crews. Planning ahead helps avoid these extra expenses. And peak seasons often involve complex logistical arrangements, including coordination with suppliers, partners, and other stakeholders. Early preparation helps ensure that all logistical aspects are well-coordinated.

Post-production process

Post-production, including editing, special effects, sound design, and colour grading, can be time-consuming. You might have multiple stakeholders who all have an opinion. An early start ensures that the post-production team has enough time to produce a polished final product.

Distribution planning

Your film sits in a bigger campaign, and should be an asset that gets reach. Effective marketing campaigns require strategic distribution planning, including scheduling ad placements, coordinating with retailers, and aligning with broader marketing strategies. Early filming allows for better integration into the overall marketing calendar.

Testing and feedback

Starting early allows brands to test their content with focus groups or through limited releases to gather feedback and make necessary adjustments before the peak season. Because your customers will be your biggest critic – and their feedback your biggest tool.

Competition and market saturation: 

Peak seasons are highly competitive, with numerous brands vying for consumer attention. Having your content ready early allows for timely and strategic releases that can get ahead of the competition.

Content repurposing

It’s not once and done – great films can be utilised in multiple different ways. Filming early provides the opportunity to create a library of content that can be repurposed across various channels and formats, maximizing the return on investment in the production process.

By starting the planning and filming process in June, brands can ensure that their holiday campaigns are well-executed, cost-effective, and impactful, ultimately leading to better engagement and sales during peak shopping periods.